Over the years of the modern Olympic era we have witnessed design take a forefront in the planning and execution of the event. It has seemingly gone from a casual, low key sporting event, with each venue taking their turn hosting, into a full scale media orgy of Superbowl proportions.

Cities have good reason to want to hold one of the the world’s greatest sporting events, with the potential economy boost, infrastructure developments and revitalized international attention, but for many cities hosting the Olympic games has been not always been a great success — in 1984 Los Angeles was the only city to make a bid for the games due to the massive cost overruns during the Montreal Games.

With the enormous costs that cities face to hold the games, more energy, and money, is being focused on branding in hopes at creating a memorable and rewarding event. Host countries now reach out to the best designers, architects, and artist, to create a spectacle the world will never forget, and the one symbol that will be plastered on the streets, merchandise, and computer and television screens across the globe: the logo. And while most designs have stuck close to the blue, yellow, black, green and red of the Olympic colors, we have begun to see new colors emerge from the more recent games, including the first logo to come in multiple colors, which will be seen in 2012.

Get the know all the history and see all the Olympic posters till now and of future. Read the rest of this entry »

Tags: Olympic Games, Olympic Games trends, Olympic history, Olympics trends